How to Build a Personal Brand

What is brand? Often even marketing professionals don’t have an answer for this simple question. Some define a brand as a name, sign, or symbol used to identify items or services of the seller to differentiate them from the competition. Others define a brand as a promise or a pledge to deliver satisfaction and quality. A brand has also been defined as a set of assets linked to a name or symbol that adds value to the end user. Confused? Indeed, the word “brand” has many definitions.To me, the best definition of a brand is “a collection of perceptions” that is designed to influence a customer or an end-user. As such, whether you are an executive at a Fortune 500 company, the owner of a small business, an electrician or a recent college graduate, creating a strong personal brand may be the difference between success and failure, between getting that job or not getting that job.No matter where you are in your career, with the surge of social media, you not only have the ability, but you have the need to manage your brand, both online and in real life. Remember, a brand is the emotional and psychological relationship one has with customers, employers, employees, etc. Strong brands elicit opinions, emotions, and physiological responses.Your goal in building your strong personal brand is to develop positive perception associated with your name. Perceptions such as honest, smart, eager, inventive, forward looking, team player, expert, etc.. are all important traits that employers look for in their employees. As you build your brand, think of your strengths and weaknesses, look at the traits in which you not only excel at, but need to elaborate on to enhance your brand.Even when developing a personal brand, logos are an important as they are a representation of the brand. Logos are the “shortcut” to the brand. Clearly logos evoke emotion, when we see the Starbucks circle, we think of freshly brewed coffee, looking at AFLAC, we think of that crazy duck, and so on. Think of a simple logo that you would like people to associate with you and your brand. Logos for personal brands should be simple, clear and understated. Most individuals choose to use either a small geometric figure, their initials or just their name in a particular font as their personal brand logo. A logo makes your card, CV and emails stand apart from the others. Remember, your personal brand is most likely your name, and perhaps a tagline, such as financial executive or marketing expert, and so on.Given brands are not concrete, but are the thoughts, feelings, and psychological relationships between two or more parties, your brand is the foundation of all your marketing activities, determining the position and strength of your entire marketing framework. Just like a house foundation needs to be strong to hold up a building, your marketing foundation must be solid. In other words, your brand must be the truth and it must be about you.Personal branding yields both internal and external benefits. Externally, you create an identity that resonates with employers, potential employers and customers. Your brand needs to form emotional relationships with the people you are trying to reach. This is important because often people don’t buy products or hire individuals based on logic, they often act based on their emotions and perceptions.Your personal brand should act as an internal compass, driving you in the correct direction in all your actions. Every action you take will either reinforce or weaken your personal brand. A clear personal brand will set a clear understanding of what you are about.Your personal brand is defined by all your actions. Your personal brand is the sum of many factors such as the clothing that you wear, your body language, the way you handle yourself in business and in personal activities, your personal style i.e. grooming, hair style etc.There are several key steps on how to successfully build your personal brand.Step one- Research and reflection. Before you develop your brand, you must define your core values, mission and goals. You need to analyze your audience and competition and establish your uniqueness, i.e. what makes you different from the competition. A solid brand will make you standout, giving you an advantage over competition. While this may be a subtle advantage, it is indeed an advantage.Your personal brand is defined by all your actions. It is the sum of many factors such as the clothing that you wear, your body language, the way you handle yourself in business and in personal activities, your personal style i.e. grooming, hair style etc. and the people who you associate with. Take care in this step, as it is the foundation to your brand. Remember, your personal brand is basically the way you market yourself to the world.In sum, the first step of developing a personal brand is simply defining who you are and what message do you want to deliver.Step two- Define your logo and tagline. Once you determine personal brand, including your unique selling proposition, then define your tagline and logo. As discussed previously, your logo should be simple and understated, preferably your initials or a geometric design. Regardless of what type of logo you use, once it is developed, use it everywhere and anywhere. Use it in all your social media profiles, use it on your letterhead, your business cards (yes, order good quality personal business cards), email signatures, any press releases, etc. Your goal is to have people recognize your logo, hence your brand and your name.Please don’t get hung up on finding and thinking about a logo, a monogram or your name in simple text may be perfect. Indeed, the simpler the better. No matter what you choose, it is important that you stay consistent. For instance, if you determine your name will be in a certain font in a certain color, make sure this is the case all your communications i.e. your letterhead for your resume and cover letter, your digital signature and so on.As stated earlier, a logo is a shortcut to your brand. Just think of logos, such as a swoosh, an apple, and good ole Col. Sanders, and think how quickly Nike, Apple, and KFC come to mind.Your tagline should be several words that you believe describe you, professionally. Your tagline should be a very brief title or summary. In my career, I use several taglines: global financial executive, global banking expert, an accomplished author, or cost-saving specialist depending on the audience I want to reach. Warning: It is imperative to use this approach with extreme caution, as you do not want to confuse your audience, which may dilute the power of your brand. Your personal brand statement is merely a more detailed tagline, a sentence or two describing you and how you want the public to know you.Step three -Develop your online reputation. Create a personal website tied to your first and last name. Use your logo and branding here. If you do not have a personal website, this is a must. It is cheaper and easier than many people think. Please look to future newsletters on how to create a personal website. As sure as the sun is going to rise tomorrow, your potential customers and employers will search your name to gather information on you, your personality, your career history, education and personal life, etc. After all, we all “Google” the people that we meet or speak to over the course of the day, especially those whom we want to impress or get to know better.Build a solid brand name with online activities that will promote your personal mission, highlight your career achievements and illustrate your goals for the future. Just as it is important to build a positive brand, is equally, if not more important to protect yourself against any negatives factors influencing your brand.Scrub your name, clean. It never ceases to amaze me how many people ignore this very important step. Start by reviewing the various social media sites in which you participate. Remember, you are no longer that 16-year-old wanting to impress your friends, enemies, and the “love of your life”. Make sure that these sites are scrubbed of anything, repeat anything, that could negatively influence your reputation. Look at postings, pictures, tweets, and any other activity that would be viewed negatively. Remember, potential customers or employers may not look favorably at that picture of you and your buddies guzzling beer out of a funnel at that frat party, wearing togas. My motto is when in doubt, hit delete. But remember, once things enter cyberspace, it really never leaves it. So going forward, do not post anything online that you do not want to see on the front page of the Wall Street Journal.After that task, search your name in various search engines and look to address any negative items that you can. While I’m not suggesting you should represent yourself as PollyAnn on social media, because people won’t believe that either, it is however important that you stress the positives and minimize the negatives. Most people want to hire the boy or girl next-door or someone that reminds them of themselves or someone they wish they were at your age.Step four -Write a blog. Find something that you are interested in and write about it. It does not need to be a work of art, another War and Peace, but it should be a short and pithy posting that informs the reader about something that you know, but they may not know. This is your chance to express some personality, so that potential employers can see another side of the multidimensional you. A word of warning, play it safe. Avoid controversial subjects in your blog in order to limit the chance of offending potential employers. Unless it is important to your career, do not touch on hot subjects such as politics, religion…Writing a blog does several things, it is a source of information for your connections, it establishes you as a knowledgeable well-rounded person, and it keeps you in the forefront of people’s minds. Do not underestimate the power of a short one-page article.In addition to the external benefits, writing a blog keeps you interested in current events, develops your writing skills, and provides a level of discipline, assuming that you committed to writing your blog several days per week (which is highly recommended). Now that you wrote your blog, post it anywhere you can. Post it on your website, your social media activity pages i.e. LinkedIn, Facebook, twitter and post it to as many blogs as you can find.The fifth and final step discussed in this series is participation. Now that you have a brand, an outlet for your brand i.e. your website and the blog, you need to get as many people as possible to see you and your work. There are many ways of accomplishing this, one of the easiest ways is commenting on other people’s blogs, most likely they will return the favor. Moreover, it is yet another way to get your name out in social media. It is important however to keep your comments short, to the point, and non-confrontational especially if you have a different point of view. While you may add additional facts to support your point of view, it is likely better not to comment on that particular post. There are always other ones.Now that you have your brand defined, your logo and personal statement developed and an active website you have completed the first steps in creating a brand. Going forward, think of everything you do as influencing your brand.

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Health Care Reform Cons

It seems that the more discussion there is in regard to health care reform, the more discussion there is in regard to health care reform cons. Undoubtedly, there has been a need for some type of health care over haul. Now that health care reform is a reality many Americans are faced with determining the pros and cons and how they will be affected beyond simple access to health care. In this article, we’ll discuss different cons or concerns by those opposing and supporting health care reform and focus on the “biggest con of all”.Pros typically go hand in hand with cons. However, based on numerous emails and request we’ll focus on the biggest con associated with health care reform and provide a follow up article addressing pros (aside from the following couple of pros/reasons for a reform).1) As of 2008 there were more than forty million Americans who were uninsured.2) A 2009 American journal of medicine study revealed that sixty two percent of 2007 bankruptcies were the related to medical expenses.Obviously with so many being uninsured and filing bankruptcy, one would say that there is definitely a need for health care reform. However, when we take a closer look, we see different ways that the change will affect us as well as shed a light on deeper issues. First, the forty plus million uninsured individuals could be somewhat tainted in that these figures likely include undocumented immigrants. Second, of the 2007 bankruptcies (sixty two percent of which were related to medical expenses) over sixty percent of the individuals had medical insurance!That leads us to one of the biggest cons and one that should be reviewed very closely. That is insurance ignorance (being insured without the knowledge of how your plan works). Sixty percent of 2007 bankruptcies were medical related and sixty percent of those had medical insurance. The problem here is quite simple in that individuals securing health coverage are doing so without truly knowing what their coverage means. Does that sound familiar? How about the recent housing implosion? The housing crisis stemmed from many different contributors.However, it is a widely held view that many new homeowners simply had little knowledge of the terms of their loans and/or those who held the knowledge (lenders, appraisers, originators etc) failed to do an appropriate job in educating or even attempting to educate potential new homeowners. Many times an individual may be “covered” by an insurance carrier. However, in an attempt to have low monthly premiums, the individual may choose to have a high deductible.A monthly premium of $100 or less sounds fantastic until a major health issue or accident arises and the individual must come up with thousands in order to meet a deductible. Bear in mind that a car accident causing the need for major medical work can cost $3,000-$5,000 per day in hospital stay alone (this does not include the actual surgery to repair the damage). In most cases individuals have no idea how much a hospital stay will run them nor do they have any idea of the bankruptcy statistics.There are certainly other cons associated with health care reform. Some include longer wait times for individuals to receive diagnosis due to an increased number of insured individuals. However, the “pro” ponents of health care reform would say that this opens the door for more jobs. Other cons include the growth of the federal deficit and increase in taxes we pay. As well as it being difficult to administer because it is too hard to determine what type of coverage should be the minimum guaranteed.There are many more cons to reform. However, the one that we find most troubling is the knowledge of what an individual will receive in their newly gained policy. Let’s not walk down the path of mandating insurance for all individuals without mandating certain information that must be shared with the end consumer. The statistics speak for themselves. More than half of the bankruptcies of 2007 were medical related and more than half of those individuals had coverage. It may be possible to help individuals find credit relief prior to their downfall. However, it will start with the “reformers” implementing health plans and health education based on the statistics that we currently have at our fingertips.

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There Are Many Health Care Careers To Choose From

Are you interested in health care careers, but you simply just don’t want to be a doctor? You’re not alone. Getting a PhD can take a very long time and it can be extremely expensive. Besides this, not everyone wants to become a doctor. The good news is that there are a lot of other health care careers that will allow you to make a very good living, help other people, and they will also be very satisfying. Before you begin a health care career, you should take some time and go over all your options and try to find the best fit for you.Probably one of the most popular health care careers out there is nursing. As populous nursing is, there always seems to be a shortage of good nurses. Most people go into nursing because they will be directly caring for patients and they can see the results for themselves. The two types of nurses are either licensed practical nurses or registered nurses. Becoming an LPN only takes about one year of schooling and this is usually the most popular option. To become an RN you will need as much as three years of school, but you also earn more money.Another option for health care careers is to become a certified nurse aide. These nurse aides are commonly referred to as a CNA. As a CNA, you will not earn as much money as a nurse but you will still earn a decent wage. Also, you will not do as much work as a nurse. Instead, you will be assisting the nurse by helping them care for the patients. Many nurses start out as certified nurse aides to help them pay for their education.If nursing doesn’t appeal to you, then maybe you should consider a career in the field of radiology. Radiology is one of the few health care careers that has a decent work schedule. Many radiologists have a set schedule and work very few weekends. You’ll see most radiologists performing tests like a CT scan, MRI, and an x-ray. As long as you have the proper training and a good work history, you should have no trouble finding work in this health care field.Some people like to travel, and if you are one of these people then there are health care careers for you as well. Probably the most popular option is the traveling nurse. This career path can take you just about anywhere in the entire world. Many of these traveling nurses work for private companies, while others work for larger nonprofit companies like the Red Cross. Traveling nurses make very good money and they get to see the whole world at the same time. If your goal is to make a little bit of difference in this world, then this is one way you could go about doing it.

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Physical Fitness and You

Physical fitness is to the human body what fine-tuning is to an engine. It is not a race, it’s a pursuit. In its most general meaning, physical fitness is a general state of good physical health. It is a foundation for a long and successful life.Physical fitness is usually measured by periodic tests measuring strength, endurance, agility, coordination, and flexibility. Physical fitness is the capacity of the heart, blood vessels, lungs, and muscles to function at optimum efficiency.It has two meanings — General fitness (a state of health and well-being) and specific fitness (the ability to perform specific aspects of sports or occupations). Physical Fitness is important, even on bed rest.A general-purpose physical fitness program must address the following essentials:Cardiovascular Fitness: It is the ability of the circulatory and respiratory systems to supply oxygen to muscles during continuing physical activity.Regular exercises enable more blood to be pumped with each stroke of heart.Flexibility Training: Stretching increases the range of motion of a joint. It improves suppleness.Strength Training: Strength training is the use of resistance to muscular contraction to build the strength, and size of skeletal muscles.Muscular Endurance: Endurance is the ability to exert for a long period of time. In humans, it is usually used in aerobic or anaerobic exercise.Body Composition: In physical fitness, body composition is used to describe the percentages of fat, bone and muscle in human bodies.FitnessFitness, most importantly cardio-respiratory fitness, has been directly correlated to the mortality rate. Fitness can be described as a condition that helps us look, feel, and do our best.In previous years, fitness was commonly defined as the capacity to carry out the day’s activities without undue fatigue. These days, physical fitness is considered a measure of the body’s ability to function efficiently and effectively in work and leisure activities, to be healthy, to resist diseases, and to meet emergency situations.Many sources also cite mental and emotional health as an important part of overall fitness. This is often presented in textbooks as a triangle made up of three sub-sections, which represent physical, emotional, and mental fitness.Physical fitness involves the performance of the heart, lungs, and muscles. And, since what we do with our bodies also affects what we can do with our minds, fitness influences to some degree qualities such as mental alertness and emotional stability.People normally prefer walking for fitness activities followed in order by: swimming, fishing, bicycle riding, camping, golf, bowling, exercise equipment, hiking, hunting, aerobics, calisthenics, jogging, and tennis. Women prefer fitness-related indoor activities and men prefer outdoor sports.The top level of physical fitness tends to mesh physiology and psychology. The exercises improve function of the muscular and skeletal systems, enhance circulation, augment energy and elevate overall individual levels of fitness. The level of physical fitness can be influenced by regular, systematic exercise.As energy depends on nutrition, proper nutrition is important to physical fitness. If diet is not adequate, the fitness level will drop. Overweight, underweight, and weak individuals will have below average fitness levels.ExercisesExercise that doesn’t raise your heart rate to a certain level and keep it there for 20 minutes won’t contribute significantly to cardiovascular fitness. It is better to select exercises that involve total body involvement.Such exercises improve and maintain fitness most effectively — e.g. Running, swimming, golf, dancing, cycling, and brisk walking. The correct exercises will help you decrease body fat and increase or maintain muscle mass.By performing many different exercises for a low number of repetitions, the muscles are strengthened, elongated and toned without creating bulk. Total concentration on the body during each exercise emphasizes movement quality, coordination and breath.HealthHealthy people have more active and more interesting life. Physical fitness can also prevent or treat many chronic health conditions brought on by unhealthy lifestyle or aging.To stay healthy it’s important to participate in physical activity. Even those of us who haven’t always led active lifestyles, increasing our physical activity now will help us live longer & healthier lives.To live a full and healthy life, exercise must be a part of it. It is the ability to endure, to bear up, to withstand stress, to carry on in circumstances where an unfit person could not continue, and it is a major basis for good health and well-being. A physically fit body has less chance of acute health problems and chronic disease.Major Benefits of Physical Fitness:o Feel fresho Reduce chance of heart attack & strokeo Reduce the chances of developing adult onset diabeteso Reduce chances of being overweighto Manage stress efficientlyo Experience more energy

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How is Parkinson’s Disease Treated?

Parkinsons disease is a comparatively common condition of the nervous system which is as a result of problems with the nerve cells in the part of the brain which generates dopamine. This is a chemical substance that is needed for the smooth management of muscles and motion, so the symptoms of the disorder is a result of a reduction of that chemical. Parkinson’s disease mostly impacts individuals aged over 65, but it can and does come on at younger ages with 5-10% developing before the age of forty.

The chief clinical features of Parkinson’s disease are a tremor or shaking, that will commences in one arm or hand; there is often a muscle rigidity or stiffness along with a slowness of motion; the stance gets more stooped; additionally, there are equilibrium concerns. Parkinson’s can also cause greater pain and result in depression symptoms and create problems with memory and sleep. There isn’t any specific test for the diagnosis of Parkinson’s. The identification is usually made primarily based on the history of the symptoms, a physical along with neural evaluation. Other reasons for the signs and symptoms also need to be eliminated. There are imaging assessments, such as a CAT scan or MRI, that can be used to eliminate other issues. From time to time a dopamine transporter diagnostic might also be utilized.

The actual cause of Parkinson’s isn’t known. It does appear to have both genetic and environmental elements with it plus some specialists think that a virus may induce Parkinson’s as well. Decreased amounts of dopamine and also norepinephrine, a substance which in turn is responsible for the dopamine, have already been found in those with Parkinson’s, but it is not yet determined what is causing this. Unusual proteins which are named Lewy bodies have been located in the brains of those who have Parkinson’s; nevertheless, experts don’t know what role they may play in the development of Parkinson’s. While the specific cause just isn’t known, studies have identified risk factors that establish groups of people who are more prone to develop the condition. Men are more than one and a half times more prone to get Parkinson’s as compared to women. Caucasians are much more prone to get the condition as compared to African Americans or Asians. Those who have close members of the family who have Parkinson’s disease are more likely to develop it, implying the inherited contribution. A number of toxins could raise the potential for the problem, implying a role of the environment. People who experience difficulties with brain injuries can be more likely to go on and have Parkinson’s disease.

There is no identified remedy for Parkinson’s disease. That will not imply that the signs and symptoms can’t be handled. The main method is to use medicines to raise or replacement for the dopamine. Balanced and healthy diet together with frequent exercise is crucial. There may be changes made to the surroundings at home and work to keep the individual involved as well as active. There are also some options sometimes for brain surgical treatment which can be used to relieve some of the motor symptoms. A diverse team of different health professionals are often involved.

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Understanding the Impacts of Gout

Gout is among those historical problems because there are numerous mentions of it in historical literature, at least since ancient times. The traditional typecast of it is that it is related to the upper classes that binge in alcohol and certain foods. This image was pictured in early art work illustrating people who had gout. Gout has stopped being viewed as a problem of over consumption, because of the current research demonstrating an important genetic component to it.

Gout is a distressing inflammation related disorder which mostly impacts the joints, most commonly the great toe joint with the feet. It is because of uric acid crystals getting placed in joints in the event the bloodstream uric acid quantities are increased. The uric acid comes from the breakdown of purines which come from the consuming of foods like venison, salmon, tuna, haddock, sardines, anchovies, mussels, herring along with alcohol consumption. It is possible to understand how that old misconception was produced according to the overindulgence of the higher classes in those types of food and alcoholic beverages. The actual problem is not really the quantity of those foods which can be consumed, but the actual genetics of the biochemical pathway which usually breaks the purines in these food items down into the uric acid and how your body deals with it.

While diet is still important in the treating of gout and lowering the quantity of food which have the purines with them continues to be considered essential, however it is becoming apparent recently that this is just not sufficient by itself and just about all those who have gout probably will need pharmaceutical management. It goes without saying that drugs are likely to be needed for relief of pain throughout an acute flare up. The acute phase of gout is extremely painful. Over the long term there are two forms of drugs which you can use for gout. One kind of medicine block chemicals in the pathway which splits the purines into uric acid, which simply implies there will be much less uric acid in the blood stream that could find its way in to the joints to trigger an acute episode of gout or lead to the long-term gout. The other main kind of drug is one that can help the renal system remove much more uric acid. This would also reduce the urates in the bloodstream. Generally, only one of those drugs is all that’s needed, however occasionally both are needed to be utilized at the same time. Since these prescription medication is ordinarily pretty successful, that will not indicate that the life-style and eating habits changes may be pushed aside. Local measures, including wearing good fitting shoes if the big toe joint gets too painful is important. Also ice packs during an acute flare up will also help with the relief of pain.

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How To Approach Removing Asbestos Removal in Sydney

Planning to renovate your home built decades ago? Well, you got to be careful! There is a good chance it may have asbestos. This is a popular building material used throughout Australia before it was completely banned in 2003.

Asbestos is not generally considered hazardous. In fact, homeowners are only allowed to remove up to ten square meters of non-friable asbestos. More than that, people are advised to seek professional help, especially handling friable ones. Because of the health risks involved, DIY removal is considered illegal.

This is particularly prohibited in Sydney. Hence, the expertise of your trusted asbestos removalists is required to handle the dangerous job.

Why Removing Asbestos Can Be Dangerous?

There are many DIY ideas. Some are equally fun. Whilst, others can be hazardous, like removing asbestos by yourself.

Here are some reasons why removing asbestos without proper knowledge can be dangerous:

Exposure to diseases

Small quantities of asbestos are present in the air most of the time and are being breathed in by everyone without ill effects. But, exposure to high levels of asbestos for a long time is pretty serious. It can cause asbestosis, lung cancer, and mesothelioma.

Accidents and Injuries

Asbestos is used in cement sheeting, drainage and pipes, guttering, and even roofing. But, asbestos roofing can become fragile over time. Hence, you might risk breaking it apart, releasing harmful fibres into the air. Also, a single sheet of asbestos can weigh 30-50 kilograms. Such weight can cause injuries.

Wrong removal and ill-fitting equipment

You may not know the proper ways to remove asbestos, exposing you to very harmful fibres. And the recommended removal equipment is quite expensive. You don’t have to deal with it on your own.

How Much Does It Cost To Remove Asbestos?

Asbestos removal can be pretty costly. It is determined by the type and size of the area, as well as the amount of debris to be removed. The safety risks of asbestos also increase the cost, especially when friable asbestos is involved. But health is wealth. It is always worth the price.

Most junk removalists in Sydney are priced from $99.99 per cubic metre, however, given the highly dangerous nature of asbestos, prices may be higher. It’s important to receive a few quotes before proceeding with an asbestos removal service.

How To Find The Right Asbestos Removal Provider?

There are a few key things you can do right now to ensure that your search for a provider is a successful one. They include:

Check Online Reviews

Does the asbestos removal service provider have an abundance of positive Google reviews? Check the history of their reviews to make sure that they are in-fact, legitimate. Businesses with legitimate reviews tend to have a stream of reviews that span across years of their lifetime; not just all within a few months.

Service Locality

Hiring a local asbestos removal business is always best. This ensures that you receive the best pricing as the business is local and nearby to your location. Typically, local businesses tend to take more pride in their workmanship as a positive reputation is key to their ongoing success.

Number of Years in Business

Given the highly dangerous nature of asbestos, it’s important to check how long the business has been in operation. A business who has over 10 years servicing the local community may provide cheaper pricing, given that they likely will have more refined practices.

Conclusion

Take your time while in search of a suitable asbestos removal provider. Due-dilligence is important and always shop around for the best quotes.

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A Pall Settles Over America

I see it in their eyes, downcast and wary. I see it in their steps, shuffling and tentative. When they talk, they use a word I rarely hear, depressed.

These are the producers, those who make the country work. Hourly and salaried employees and managers, who go to their jobs every day, work hard and provide for themselves and their families.

They’re the kind of people who have been with us since the country began. Back then, we called them Pilgrims, sod-busters, and settlers. Today they go by many names, Physician, Technician, Engineer, and Laborer. But for all of them, life has a rhythm, just as it did two centuries ago, that comes from our agricultural heritage.

Spring has always been the time for planting, and looking forward to the year ahead. Summertime is when they cultivate the crops. Fall is harvest time when we enjoy the fruits of our labor and thank God for blessing us. Winter is the time of austerity, the time to prune, the time to cut back.

But not this year. This year, we are still in harvest time. Yet the pruning has already begun. Major companies across this land are already cutting back, eliminating staff to reduce.

For thousands of laid-off workers, it comes at the worst possible time. Just before the holidays. A time when many who have children will have to cut back this Christmas. There will be little joy for those who lost their jobs these holidays.

If you’ve lived through a corporate “downsizing,” you know that anxiety runs high. No matter how often the boss has assured you that you will be kept on, you’re never sure about your future. Should you start looking for a new job now, or wait? Does the boss know what lies ahead, or might he be on the corporate chopping block? There is no job security once layoffs begin.

But there is much more to our collective angst this year than at any time in our memory. These corporate cutbacks are merely reflecting a more significant issue, an issue that is nationwide.

Our country is headed in the wrong direction. That is a sentiment shared by three-quarters of us. And we’ve felt that way for a couple of years. Producers know that the country should be operating better. Yes, there were all difficulties associated with the Pandemic. But those are now behind us.

Today recovery should be well underway. But it’s not. Despite all the trillions of dollars pumped into the system, our standard of living is falling. Each day inflation marches on; real income is declining. Gasoline, food, and shelter costs accelerate in real-time, but a salary rise comes annually. Corporate raises will arrive at the end of the year and likely come nowhere near the level of inflation we’ve already experienced.

Producers see all of this.

Producers also know that many, perhaps most, of our problems come from Washington. We see that a feeble old man has his bony fingers on the nation’s tiller, steering us straight for the shoals. He, and those who surround him, have a policy of austerity. In their eyes, less is better, and fewer is preferred. We should use less heat this winter, drive smaller, preferably electric vehicles, and eat vegan. And the less we consume, the better. From this perspective, we are the problem. Our destiny is to have shortages and wants. And they’ve pushed us in that direction.

However, these leaders told us last week that we could change everything. By walking into our voting booth, we could make our voices heard. We, the people, could take this country in a new direction that our leaders were indeed subject to the will of the people.

That didn’t happen. Counting votes has become a haze of computational complexity and slow-walking results. So that the incumbents in Washington get the results they want, it’s the complete inversion of the principal and values that the country’s founders intended. But there it is—today’s reality.

It’s the reason the word I hear most often from Producers today is: depression. And I’m afraid that’s where we’re headed.

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How to Choose the Right YouTube Channel Name for Your Brand

Who is your target audience?

Before you even think about branding, you need to have a clear understanding of who you wish to reach out to and what your main marketing message is going to be. If you are launching a YouTube channel for your new e-commerce business that sells jewelry, the first question you need to ask yourself is who your target audience will be. This will help you further decide how you want your channel to look and what content you want it to feature. For example, if your target audience is females aged between 25 and 40 years and you want to focus on brand engagement, you can use your YouTube channel to post behind-the-scenes videos of your product creation process. Alternatively, if you want to use your channel as a sales and marketing tool, you can create tutorial videos that showcase the various ways your products can be used and even provide suggestions on how to pair them with other accessories.

What do you want to achieve through your channel?

Now that you have identified your target audience, the next thing you need to ask yourself is what your main purpose is for having a YouTube channel in the first place. Is your channel meant to attract new customers, build brand awareness, or increase your sales? Whatever your channel’s main goal is, it is important to convey this to your audience through your channel name. For instance, if your channel is meant to increase your sales, you can use a name that suggests discounts or offers. On the other hand, if you wish to build brand awareness through your channel, you can go with a name that clearly communicates this message.

What words and phrases do you want to be associated with?

Before you even begin thinking about a YouTube channel name, you need to have a clear understanding of words and phrases that you want your channel to be associated with. For example, if you wish for your channel to be associated with creativity and originality, you can go with something along the lines of “Creative Jewelry” or “Jewelry Box”. On the other hand, if you wish to be associated with fashion and style, a good name would be “Fashion Jewels”. A good idea would be to jot down all the words and phrases that you wish your channel to be associated with, and then start brainstorming for possible channel names. This can be done by listing out all the words and phrases that are relevant to your business, crossing off the ones that don’t make sense, and then combining two or three words to create a new and memorable name.

Be Short and Catchy!

The average human attention span is now 8 seconds – that’s how long it takes for your prospective customers to decide whether or not they wish to continue reading or watching your content. This means that you have about 8 seconds to grab their attention and make a lasting impression. And since you only have a few seconds to make a good first impression, it is important to make the most of it and create a name that is short, catchy, and easy to remember. For example, the YouTube channel “Daily Jewelry” is way too long and cumbersome which makes it hard to remember and even harder to type when creating the channel URL. However, the channel name “Jewelry Box” is short, easy to remember, and will definitely make people curious enough to click on your channel. It is even better if you can use an emoji or a GIF in your channel name as they are presented more visually.

Choosing the right words for your brand name.

When choosing the right channel name, it is important to remember that the words you pick out will not only be used to create your channel name but will also be used as keywords for your YouTube SEO. This means that you have to make sure that the words you pick are relevant to your content and that they make sense when put together. For example, if you wish to create a channel that features jewelry tutorials and designs, “Jewelry Box” is a perfect name as it suggests creativity, originality, and even organization. On the other hand, if you decide to go with a name like “Daily Jewelry”, the words “daily” and “jewelry” don’t really make any sense when put together, and the name isn’t very original either.

Summing up

All in all, the name you choose for your YouTube channel is extremely important because it will be the first thing your prospective customers will see and read. Your channel name will also be used as keywords for your YouTube SEO, so it is important to make sure that it is short, catchy, and grammatically correct. While coming up with a brand name is never an easy task, there are a few things you can do to make the process a little bit easier. The best thing to do is to make a list of all the words and phrases that you wish to be associated with your channel and then start brainstorming for possible names.

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Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

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